They set goals: Every decision they make moves them closer to achieving their goals. I.e. Increasing engagement with customers, increasing the number of video submissions, email subscriptions, purchases, referrals, tweets, likes, brand mentions and the list goes on.
They focus: Understand your target audience and keep an eye on where you invest your time. How you communicate with your customers and what you talk about is key to running a successful campaign. You can’t develop an engaged audience by being on every social media channel. Sometimes less is more because it allows you focus and keep up with your audience.
They communicate regularly and respectfully: Paying attention to your audience and taking interest in their conversations is crucial. Ask questions, respond in a timely manner and don’t shy away from criticism if it ever comes up. Showing that you care about what your audience is saying will help you build a strong following.
They create a community: They focus on having authentic conversations with their audience to stay relevant. It’s better to delight your audience with real conversations rather than disappointing them with forced material.
They treat social media as a referral tool: Rather than treating social media as a destination, they treat it as a referral tool to generate interest in their brand, drive traffic to their website or encourage email signups.
They have fun: People use social media because it’s fun and entertaining. The businesses that add some element of fun into their posts and learn to talk beyond typical business jargon will see their communities grow.
They provide value: Followers want to feel like their time is being well spent. Make sure you’re providing your audience with something of value. You can teach your audience new things or share things with them that they may not be aware of.